Adelicious

Identity/Branding
Geneva, CH

Whilst working alongside the well established communication and advertising agency, Adelicious, a full re-development was required to liven up the existing brand identity. This involved a fresh invigorating design look and feel, with a style and tone to be applied across a range of materials. With its tagline ‘Reaction is our core business, Interaction is the ’plus’ that comes with it’, Adelicious redefined a collection of words based on reactions, such as, ‘it’s them, open up’ and designated each collection to a specific piece of collateral. Completed at adelicious.