StudioPaws

Identity Design
Sydney, AU

Teaming up with accomplished design agency NaughtyFish Design to create a premium brand identity campaign for StudioPaws, a luxury pet salon. Two design proposals were crafted based on the whimsical curves of two distinctive typefaces, ‘Katrina’ and ‘Scotch’. The serif font Katrina features bell-like curved serifs echoing the shape of an animal’s paw, whilst the letter ‘P’ within the Scotch font has been transformed by a subtle playful profile. Completed at NaughtyFish Design.