Cellarmasters

Identity Design
Sydney, AU

Cellarmasters, Australia’s leading online wine retailer based in Sydney, approached Frost*Design for a brand make-over to help better attract their customers. As part of a collaboration with the brilliant Frost*Design team, three strong design proposals were pitched. One of the distinctive designs put forward stemmed from a subtlety within ‘Cellar’, a playful image was incorporated into the double ‘L’ representing a staircase down into a cellar. Completed at Frost*Design.